There Can Be Only One? » Brats & Beer

February 22, 2008
posted under: Blog stuff, Blogs

The UW sports blog Beer, Brats & Bucky is changing its name to The Cardinal and White Chronicles, and apparently I had something to do with it.

When I started this here blog nearly two and a half years ago I didn’t realize I had cornered the market on brats and beer branded sports blogging — nor was it my intention — but now people are scattering to get out of the way of this branding juggernaut known as Brats & Beer.

I haven’t heard yet from the Milwaukee Bucks fan blog The Bratwurst about any pending name change, but maybe after if I win a Titletown award I can solidify my marketing position in the sausage-branded sports content space.

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